Rebrand and marketing for Midlands roofing contractors
Logo design, branding and website design
Walkers Roofing needed a new modern identity and website to guide industry professionals and the public to find their services, have trust in them and make contact.
An established, family run roofing contractor, Walkers Roofing employs a strong workforce and supplies residential and commercial roofing services throughout the Midlands.
After winning some major contracts for commercial projects, the company wanted to refresh their appearance in the industry and appear more professional.
Hornet Creative worked with Walkers Roofing to develop their brand strategy and vision for the future, to secure their position in the market.
From this came a solid, compelling new identity, along with a stunning, fresh and unique new logo.
The ‘roofs’ logo mark was created, it is both a capital W and a simple representation of roof surfaces, hitting home both the name of the company and the industry they thrive in.
Brand guidelines were produced detailing the use of the logo, identity and how best to achieve further reaching brand awareness.
A powerful new identity now allows them to be confident of their position and future as a leading contractor within the construction sector in the UK.
Used across various forms of communication including business cards and company clothing, the brand is engaging, strong and instantly recognisable.
The new website was built with the new identity utilised throughout.
Site content is optimised, with keyword-rich text. SEO as a driving factor in making sure it is found in search engines by anyone looking for roofing services in the target area.
- Walkers Roofing have seen a rise in invitations to bid for commercial projects.
- There has been an increase in winning projects from submitted bids.
- They are noticing a greater awareness of the company within the commercial construction sector and among the public.
- There is an increase in the volume of enquiries and calls.
- An observed increase in trust from all target markets.
- They are now more highly respected by both construction professionals and the wider public.
We are very happy with the branding, logo and design work provided by Hornet Creative.
Russ was easy to work with and helped us to understand what we needed and how to apply it.
Getting to know our company, values and goals, he was able to develop a strategy and vision for the future of Walkers Roofing.
We are now viewed as a more professional company, have gained more respect within the commercial sector and we are winning more contracts thanks to Hornet Creative.
Lee Walker – Walkers Roofing director