An eye catching identity for your business
Logo design is an essential part of your company image, it should be treated with as much importance as any other aspect of your business.
Your customers will be much more interested in the products or services you are offering if your company portrays a professional appearance and makes a great first impression.
Even a simple type-logo, made up of just text, with a clean & suitable font can be far more effective than many busy and clumsy looking logos of your competitors.
Outstanding first impressions
Your logo and branding should reflect the quality of your business, it’s essential.. as people will very quickly make up their minds about what what they think of you.
Within seconds of seeing your marketing, whether online, TV or in print, they will have formed a subconscious opinion of how much they like and trust you.
Consider this from your own point of view; when you are searching for a product or service online, you’ll search and find various websites.. you will naturally be more drawn to look around on the sites that appear more clean, uncluttered and professional looking.
Along with an equally refined logo and identity, this is what will retain visitors and help turn them in to customers.
The same quality appearance should be carried through to all marketing and communications with customers, social, email, print etc.. consistency in branding is key to adding gravity, trust and power to your brand image.
Dirt cheap logo design? Be careful..
A cheap looking logo and branding can deter potential customers very quickly. While there are some very cheap logo “design” websites out there, they won’t provide you with a bespoke service, tailored design that is unique to your company and yours to own.
In fact, be very cautious, some websites mass produce logos and sell the same ones thousands of times.
Sometimes they take full payment and supply nothing, they could also be based in various countries worldwide where you may find chasing a refund impossible.
Some sites have been known to steal logo designs from designers and established brands only to change the name and sell to unsuspecting buyers.. resulting in a loss for the buyer as the logo is then unusable due to copyright laws.
Quality logo design to a budget
Hornet Creative can design and deliver high quality logo designs, often within a reasonable budget, without breaking the bank. All while achieving the desired results for your brand and allowing you to steer clear of risky, cheap online suppliers.
If required, brand guidelines can also be supplied, with instructions for the use of the logo within future designs, online and in print.
These guides can include brand colours and fonts, the relationships between the different brand elements, as well as visuals illustrating how the brand should be represented in future designs.
They can also feature brand messages and information, describing the company’s ethos, values and characteristics.. all the things that make you who you are.
Guideline requirements can vary greatly, often depending upon the scale of your business or your target for the coming years. They can streamline future design and marketing projects, saving you time and money, avoiding repeated questions about your business and how best to present your brand.
Easily keeping all marketing designs and messages consistent and ‘on brand’ is the key reason for drawing up brand guidelines. However, if you are a small company or sole trader, these guides may not be needed or could be something to consider for the future.
We can discuss options and take the best approach depending upon your goals and budget.
What you receive
Upon completion of your logo / branding project, you will be receive a unique logo design, supplied in various image formats (including JPG and PNG with transparent background) and a scalable vector (Ai, PDF, ESP files) for use by designers and printers.
Vector files are perfect for things like clothing and sign printing, they have no resolution as they are made up of mathematical shapes and gradients rather than pixels, resulting in sharp, precise edges and lines.. essential for the professional image your company should be portraying.
If requested and within your budget, brand guidelines can be supplied as PDF files.
Professionally printed guideline books can also be provided, this design process would be initiated as a separate project and costed independently.
Please contact us if you are considering a new logo or re-brand.
At the least we may be able to offer some useful advice… and at best provide you with a great new logo and brand identity, all supplied within your budget.