Fresh website content is good for visitors and for Google
Don’t have time to add pages and posts to your site?
Not enough quality content?
You make notes, but never get around to adding new posts?
You want to get higher up on google?
You should be keeping your website fresh with new content, but if you want to concentrate on your work, then Hornet Creative can handle your website management for you.
We can agree a schedule and plan a strategy, then get to work helping make your site work for you and your visitors.
Search engines like more content
Search engines, inc. Google and Bing, like websites that have fresh, new content.
The more often new content is added to your site, the more likely it is that your website will climb up the search results, especially for your targeted search terms.
Search terms are what a potential customer might type in to the search bar on Google (e.g “Mortgage advisors Cambridge” or “Fireplaces St Neots”).
The added benefit is that by adding fresh text, images and other content, you’ll be improving your SEO (Search Engine Optimisation) helping build your site into something that can be found far easier by potential clients and customers.
Just adding quality, original content can do wonders for your SEO and get you found more often on Google.
SEO can be considered within the planning for your content management strategy, with monitoring of site performance and adjustment of the strategy as needed.
Full website management
Every task can be handled, but in order to add content you will need to help, after all, you know your business and industry best.
You will need to provide textual content or notes about changes you need made to your site.
Any new pages, services or products can be added, but you will need to supply the essential information at the least. A page without text is not good for visitors and also not good for Google.
Posts can be added to your news or blog section.
You’ll need to make a few notes about news worthy events and happenings within your company. Providing a few photos is important too, as they generate visual interest and keep people on your website.
Hornet Creative can structure your news blog posts, add photos and publish to your website.
Basically, you just have to provide the bare-bones of a story and it can be expanded to create a keyword-rich news post. When added to your site it will be another page of content, helping get your site found on Google.
Site Maintenance
Your website will need regular updates to the management system, site theme and also updating of any site plugins (plugins are extra bits of code and website software that add functionality and security to your site).
Updates shouldn’t be neglected, like programs on your computer, they should be updated to ensure they are running at optimum performance and safeguarded against any security issues.
Find out more about maintenance packages and costs on the website maintenance page.
Most packages include discounted hours of work time that can be used for a variety of tasks, including managing your site content.
You may find that you can handle the technical maintenance of your site but you need assistance with the content and optimisation for search engines.
Please Get in touch to discuss improving your website and adding content.
